OUR HERITAGE

55 YEARS OF AMERICAN TENNIS

Building from its heritage as an American tennis brand and writing new chapters in its storied history, K-Swiss pays homage to the hard work of our founders and the competitive nature of the game that inspired it all. We are dedicated to inspiring the next generation and injecting that same inspiration and energy into our sport and lifestyle products.

  • 1966

    Two Swiss brothers move to California and take inspiration from leather ski boots to create the world’s first all-leather tennis shoe. The K-Swiss Classic debuts just in time for the Wimbledon tennis tournament.

  • Black and white image of four people at a tennis club with their feet on a ledge wearing K-Swiss shoes

    1970

    The style and function of the iconic K-Swiss Classic makes it a staple on and off the courts.

  • Image of the K-Swiss Gstaad shoes on a brown leather couch

    1986

    20 years after the company’s founding, K-Swiss debuts its second ever style: the Gstaad.

  • Newsprint reporting on K-Swiss as a growing company

    1991

    K-Swiss opens distribution in the UK and Europe for the first time.

  • Image of two tennis players jumping and celebrating during a tennis match while wearing K-Swiss tennis shoes

    2000

    The Classic shoe gets its first makeover with the Classic LX, offering a thicker sole and a more refined silhouette.

  • Image of a man holding K-Swiss Tubes shoes

    2010

    K-Swiss introduces Tubes, a new style with patented technology that consists of a dynamic tubular structures that cushion and support the foot.

  • Image of three K-Swiss x McLaren shoe styles on a garage floor

    2022

    K-Swiss announces a global, multi-year partnership with McLaren F1 Racing.

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  • Image of a tennis player with a racket and tennis ball on a court

    Our VALUES

    COMMITTED

    What we start, we finish. We know what we are going after and settle for nothing less.

  • Image of a man in woman in tennis-inspired clothing wearing white K-Swiss tennis shoes

    OUR VALUES

    PASSIONATE

    There’s heart in what we do. We bring energy and spark into everything.
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  • Image of three men sitting on a street curb wearing K-Swiss shoes

    OUR VALUES

    REAL

    No nonsense, just us. We are honest with ourselves about who we are and what we have to offer.

  • Image of three young men sitting and standing on a wall wearing K-Swiss shoes

    OUR VALUES

    INVITING

    Everyone has a voice. By making space for everyone’s knowledge, we invest in our ability to evolve and grow stronger.

  • Image of a man holding a tennis racket with a pair of white K-Swiss shoes tied around the handle

    OUR VALUES

    BELIEVERS

    Potential inspires us. We are firm in our vision of the future, and we trust in our ability to get there.

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