Founded in California in 1966




Explore our timeline

1966

Using functional design concepts from ski boots, the K-Swiss founders focus on supporting the lateral movement of tennis, building the K-Swiss Classic.

The K-Swiss Classic makes its debut at the Wimbledon tennis tournament.

1970's

The style and function of the iconic K-Swiss Classic makes it a staple on tennis courts, and in country clubs, around the world.

1986

20 years after the company's founding, K-Swiss debuts its second ever style, The Gstaad.

1986

K-Swiss is purchased by Steven Nichols, who sees potential in the 'country club' footwear brand

1990

K-Swiss goes public, and launches a high top version of the beloved Classic.

1990

K-Swiss is named "Company of the Year" by Footwear News magazine.

1991

K-Swiss opens distribution in the UK and Europe for the first time.

1992

K-Swiss was granted the patent to the D-R Cinch lacing system, a multi-ring design which gave the wearer more support during lateral movement.

1993

The K-Swiss Si-18 International tennis shoe is honored as the "Shoe of the Year" by Footwear News magazine.

1993

K-Swiss enters the fast growing aerobics market and premieres a line of basketball shoes, worn by NBA athletes.

1994

K-Swiss premieres footwear styles for the walking and hiking market, expanding its reach to different types of athletes.

1996

K-Swiss celebrates the 30th Anniversary of the Classic.

1997

Rapper Ice-T appears on The Arsenio Hall Show wearing the North Classic.

1998

K-Swiss launched a $17M ad campaign called 'Club K-Swiss' as sales soared, prompting Footwear News to say that K-Swiss 'epitomized the little athletic footwear company that could.'

1998

The Altezo becomes a huge hit, selling more than 1 million pairs.

2000

Todd Woodbridge and Mark Woodforde won the French Open in Men's Doubles wearing K-Swiss.

The Classic got its first makeover with the Classic LX, offering a thicker sole and a more refined silhouette.

2002

K-Swiss ranked #10 on Forbes list of 200 Best Small Companies.

The 'I wear my K-Swiss' ad campaign takes over TV's in the US market, with a memorable tagline and young people wearing the Classic.

The K-Swiss ST329, with it's chunky profile, becomes a hit, driven by the baggy style of fashion of the early 2000's.

2005

K-Swiss global sales pass $500 million.

2007

K-Swiss announces Anna Kournikova, tennis star, as the new spokesperson for the brand.

2008

Designed for the dynamic sport of Parkour, or street running, K-Swiss debuts the Ariake.

2009

K-Swiss makes a push into the technical running category, gaining Best New Shoe and Best Debut honors in Running Network and Runners World magazines.

K-Swiss announces a long-term, official partnership with World Triathlon Corporation, owners of the Ironman brand.

2010

The Blade Light Run is named Best New Shoe by Running Network.

K-Swiss introduces Tubes, a dynamic cushioning concept using tubular structures to cushion the foot.

America's Toughest Trainer, Jillian Michaels, host of The Biggest Loser, stars in a campaign to promote the benefits of Tubes.

Fictional TV character Kenny Powers of HBO comedy Eastbound & Down creates a viral ad campaign for K-Swiss, one of the most talked about campaigns of the year.

2011

K-Swiss partners with American menswear designer Billy Reid to create a collaborative line of premium dress sneakers.

2012

The Bryan Brothers win the Olympic gold medal wearing K-Swiss, while holding all four Majors in mens' tennis doubles.

2013

K-Swiss is sold in 80 countries across 5 continents.

2014

Under new ownership by Eland World of South Korea, K-Swiss begins a turnaround plan

2015

K-Swiss selects DJ and music producer Diplo to lead 'The Board', a team of 100 young entrepreneurs making real decisions on K-Swiss' business.

2016

K-Swiss collaborates with AAPE by A Bathing Ape, for a special and limited Made In Japan version of it's Classic 66.

K-Swiss celebrates the 50th anniversary of the company, launching the 50 Love campaign.

2017

K-Swiss launches the Generation-K Campaign, positioning young entrepreneurs as the new heroes of youth culture, with the Gen-K Icon as the hero shoe.

Partnering with famed entrepreneur Gary Vee, K-Swiss debuts the world's first signature sneaker for an entrepreneur, the Gary Vee 001.

2018

To celebrate Gary Vee's 5th New York Times best-selling book, Crushing It, K-Swiss creates a special version of the Gary Vee 001 which sells out in minutes.

K-Swiss returns to global growth and profitability, setting the stage for the next chapter in the brand's storied history.


Size Chart
Adult and Big-Kids
Gen Men Women Big-Kids
CM US UK EUR US UK EUR US UK EUR
20 1 13.5 32.5
20.25 1.5 1 33
20.5 2 1.5 33.5
21 4 2 34.5 2.5 2 34
21.5 4.5 2.5 35 3 2.5 35
22 5 3 35.5 3.5 3 35.5
22.5 4.5 3.5 37 5.5 3.5 36 4 3.5 36
23 5 4 37.5 6 4 37 4.5 4 37
23.5 5.5 4.5 38 6.5 4.5 37.5 5 4.5 37.5
24 6 5 38.5 7 5 38 5.5 5 38
24.5 6.5 5.5 39 7.5 5.5 39 6 5.5 39
25 7 6 39.5 8 6 39.5 6.5 6 39.5
25.5 7.5 6.5 40 8.5 6.5 40 7 6.5 40
26 8 7 41 9 7 41
26.5 8.5 7.5 41.5 9.5 7.5 41.5
27 9 8 42 10 8 42
27.5 9.5 8.5 42.5 10.5 8.5 42.5
28 10 9 43 11 9 43
28.5 10.5 9.5 44
29 11 10 44.5 12 10 44.5
29.5 11.5 10.5 45
30 12 11 46
30.5 12.5 11.5 46.5
31 13 12 47
32 14 13 49
32.5 15 14 50
Kids
Gen Big-Kids Little-Kids Toddlers
CM US UK EUR US UK EUR US UK EUR
9.5 2 1.5 17
10.5 3 2.5 18.5
11.5 4 3.5 19.5
12 4.5 4 20
12.5 5 4.5 21
12.75 5.5 5 21.5
13 6 5.5 22
13.5 6.5 6 23
14 7 6.5 23.5
14.5 7.5 7 24
15 8 7.5 25
15.25 8.5 8 25.5 8.5 8 25.5
15.5 9 8.5 26 9 8.5 26
16 9.5 9 27 9.5 9 27
16.5 10 9.5 27.5 10 9.5 27.5
17 10.5 10 28
17.5 11 10.5 28.5
17.75 11.5 11 29
18 12 11.5 29.5
18.5 12.5 12 30
19 13 12.5 31
19.5 13.5 13 32
20 1 13.5 32.5 1 13.5 32.5
20.25 1.5 1 33 1.5 1 33
20.5 2 1.5 33.5 2 1.5 33.5
21 2.5 2 34 2.5 2 34
21.5 3 2.5 35 3 2.5 35
22 3.5 3 35.5 3.5 3 35.5
22.5 4 3.5 36
23 4.5 4 37
23.5 5 4.5 37.5
24 5.5 5 38
24.5 6 5.5 39
25 6.5 6 39.5
25.5 7 6.5 40
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