K-Swiss and McLaren have worked closely together to develop a collection that complements the signature expressions and design ethos of both brands. “It is a pleasure to welcome K-Swiss to the McLaren Racing family and Formula 1. We are excited to work with a brand which has such a strong heritage and can provide our team with footwear that is reliable with a focus on performance while looking fantastic. I can’t wait for the release of the collection.” Lindsey Eckhouse, Director of Licensing, eCommerce & esports at McLaren Racing.

The K-Swiss and McLaren collection will be on-going and consist of footwear and an assortment of apparel for consumers. In addition, performance-based footwear will be worn by the pit crew and engineers on the racetrack before it becomes available to the public. With this initial collection launch, there will be more to come and both K-Swiss and McLaren are thrilled to embark on this new journey together. The partnership will be available for consumers to purchase and will be available on Kswiss.com, McLaren.com and select retailers.

FOR PRESS INQUIRIES, PLEASE CONTACT KRUPP GROUP:

Olivia Nastala at olivia@kruppgroup.com

About K-Swiss

From the beginning, K-Swiss has been driven by an entrepreneurial spirit, when two Swiss brothers moved to California to create a footwear brand focused on tennis. As avid skiers, the brothers took inspiration from leather ski boots to create tennis shoes that supported the aggressive side-to-side movement. Introduced in 1966, the K-Swiss Classic was the world’s first all-leather tennis shoe. It quickly gained worldwide acclaim and became a style statement both on and off the court, worn casually in country clubs and just as fashionably on city streets. Now, 57 years later, K-Swiss is building from its heritage as an American tennis brand and writing new chapters in its storied history. Paying homage to the hard work of our founders and the competitive nature of the game that inspired it all, K-Swiss is dedicated to outfitting and inspiring the next generation of tennis players.

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. Since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.

The team competes in the FIA Formula 1 World Championship with Land Norris and Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour and Tanner Foust. McLaren will compete in Season Nine of the FIA Formula E World Championship in 2022/23.

McLaren was the first F1 team to be awarded the Carbon Trust Standard in 2010 and has retained it since on a bi-annual basis, most recently in February 2021. The team was also the first in F1 to be given the FIA Sustainability Accreditation Award at a three-star level in 2013 as part of the FIA Environmental Certification framework, before becoming a signatory to the UN Sports for Climate Action Commitment in 2021.