K-Swiss 60 Years

For our 60th Anniversary, we partnered with Beverly Hills–based Sunset Tennis Club
to celebrate the story of K-Swiss through the spirit of tennis culture—the people, rituals, and moments that happen between points. Inspired by vintage photography, the shoot captures the warmth of a Los Angeles summer with a timeless, nostalgic lens, reflecting the enduring spirit of the K-Swiss brand.

EXPLORE LOOKBOOK

60TH COLLECTIONS

60 Years of innovation in sport and style.

BUILT FOR THE COURT

PERFORMANCE
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BORN FROM TENNIS

LIFESTYLE
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1960's
K-Swiss was founded in California in 1966 by two Swiss brothers, who applied design elements from ski boots to create the K-Swiss Classic, the first all-leather tennis shoe.
1960's
K-Swiss was founded in California in 1966 by two Swiss brothers, who applied design elements from ski boots to create the K-Swiss Classic, the first all-leather tennis shoe.
Shop Classic VN
1970's
The style and function of the iconic K-Swiss Classic make it a status symbol, and a staple, on tennis courts and in country clubs around the world.
1970's
The style and function of the iconic K-Swiss Classic make it a status symbol, and a staple, on tennis courts and in country clubs around the world.
SHOP court styles
1980's
20 years after the companies founding, K-Swiss debuts its second ever style, a durable, pinnacle tennis shoe called The Gstaad.
1980's
20 years after the companies founding, K-Swiss debuts its second ever style, a durable, pinnacle tennis shoe called The Gstaad.
SHOP Gstaad
1990's
The K-Swiss Si-18 International wins Footwear News’ ‘Shoe of the Year’, Ice T is seen wearing the North Classic, and The Woodies dominate men’s doubles in K-Swiss.
1990's
The K-Swiss Si-18 International wins Footwear News’ ‘Shoe of the Year’, Ice T is seen wearing the North Classic, and The Woodies dominate men’s doubles in K-Swiss.
SHOP Si-18
2000's
The ‘I Wear My K-Swiss’ campaign dominates TV’s, Anna Kournikova serves as the face of the brand, and the Classic LX launches.
2000's
The ‘I Wear My K-Swiss’ campaign dominates TV’s, Anna Kournikova serves as the face of the brand, and the Classic LX launches.
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2010's
The Bryan Brothers win Olympic Gold and K-Swiss launches Tubes, a cushioning technology that would become one of K-Swiss’ best-selling franchises of all time.
2010's
The Bryan Brothers win Olympic Gold and K-Swiss launches Tubes, a cushioning technology that would become one of K-Swiss’ best-selling franchises of all time.
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2020's
K-Swiss doubles-down on tennis, expanding the athlete roster and securing the #1 tennis footwear share position in the specialty tennis channel.
2020's
K-Swiss doubles-down on tennis, expanding the athlete roster and securing the #1 tennis footwear share position in the specialty tennis channel.
Shop PERFORMANCE