The Gen-K is designed for a new class of up-and-comers and entrepreneurs who are driven by their passions and lead with style. Pushing the conventional expectations of a court sneaker into an elevated and improved stratum, the Gen-K Icon Butter advances the contemporary styling of the Gen-K collection while offering supreme comfort. The butter leather lives up to its name, yielding a soft, supple feel. Displaying clean, crisp white leather on the lateral side of the shoe, the medial side reveals red and navy strips arranged in K-Swiss’ hallmark 5-stripe pattern to double as loops for the shoelace. The lightweight shoe sits atop the signature Gen-K EVA outsole for comfort and style. A pliable heel counter with a loop allows for ease in putting the shoe on and taking it off. It’s a versatile choice for occasions that call for dressing up, down or anything in between.
•Ortholite Sock Liner
KSwiss.com will ship all orders Monday-Friday. All orders received by 11:00AM EST will ship the Same Business Day, Mon-Fri. Orders placed after 11:00AM EST will ship the following business day. Note that all orders placed after 11:00AM ET on Fridays, Saturday or Sunday will not ship until the Next Business Day.